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The Italian Riviera’s Best Kept Secret
The Italian Riviera has long been the playground of the rich and famous. It boasts a host of stunning resort towns. Many tourists and celebrities have lived or holidayed on this beautiful coastline of Italy. But perhaps one of the best kept secrets of the Italian Riviera is the glorious harbour village of Santa Margherita Ligure.
Why wasn’t I aware of this place before?
Its natural beauty is just exquisite. From crystal clear blue sea and flat beach, to the promenade and hilly landscape, the location is pure perfection. It is the quintessential holiday resort destination. You will love Santa Margherita.



This picturesque old seaside village is walking distance or a short bus ride of just 5 km from the famous Portofino, which is the more expensive and flashy cousin of Santa Margherita Ligure, with upmarket shops and fancy restaurants. It has featured in many movies and songs over the decades and that is no doubt why it is more well-known than Santa Margherita.
But this magnificent seafaring town has a much bigger harbour than the tiny inlet of Portofino, and can cater for more boats and tourists. It is also less expensive to stay here, and is generally more casual and lay back. Surprisingly, it’s a little less crowded too. Sounds perfect, doesn’t it?

Getting Here
As with all the locations along this splendid stretch of Mediterranean coastline, SML is very popular with Europeans. Many arrive by boats and yachts, particularly as it is so close to the French Riviera.
But the easiest way to get here is by train. The closest big city is Genoa, which is where I hailed from, about 24km away (40 minutes). Perfect for a day trip, if that’s all the time you have. Cinqueterre (Five Towns) is also along this marvellous stretch of coast. Be sure to check out my post for more information.
Once you step out of the train station here, you will be mesmerised. Immediately you are welcomed by spectacular panoramic views. I’ve noted, on my travels, that many train stations in Italy have great views! And the train tracks are often overlooking the sea. There can be some great photo opportunities if you get a window seat on the train.
Snazzy Tip: A Trenitalia smartphone app is available to download from the App store.

Landscape
The landscape is simply gorgeous. You have the colourfully painted facades of the village buildings, which are the signature look of most Italian port cities. The mountainous backdrop, the palm-treed promenade, the pebbled beach, and of course, the shimmering blue water, make it the idyllic holiday location. You will not want to leave this seaside paradise.

Even on this winter’s day when I was here, it was a delightful 18°celsius. Can you believe it? It really is fabulous all year round.

Boating
The harbour is filled with boats and yachts of all sizes moored in the water. For the ultimate in luxury holiday experiences you can charter one of these beauties to cruise around and visit the many ports of the riviera, stopping at the various inlets and beaches.
Cost depends on size of the boat, number of people, how many hours, or days, you require it for and whether you want a skipper or self-drive. Surprisingly, some don’t require you to have a license.
Please note: if you are boating during the busy August period, be warned it does get very crowded in the ports. If you aren’t an experienced sailor, it’s best to avoid it.
Ferries are also available in the summer season to the other towns on the riviera, as an easier option and a fabulous way to enjoy the riviera.

Dining
Here you will find plenty of fabulous restaurants, bars and cafes. Seafood, of course, is a specialty, especially prawns. The region is also well-known for its Pinot Grigio wine produced right here. Gelati shops, as you can imagine, do a roaring trade all year round.
However, restaurants right on the water are quite pricey. When I was here in early 2018, my family and I ate at a lovely restaurant right on the water’s edge, on Calata del Porto, and we paid a small fortune for a simple meal. So be aware, you are paying for the view.



Exploring
If you wish to explore a little and admire some of the historic architecture, there is:
- the Castle of Santa Margherita Ligure open to the public, dating from the 16th century, which was built to protect the area against pirates;
- the baroque Basilica of Santa Margherita of Antioch of 1568, and
- Villa Durazzo, a lovely 17th century mansion displaying artwork, gardens, statues and fountains, open for viewing also.

As you wander inland, you discover the charming streets and alley-ways that are typical of Italy everywhere. I love just roaming around and losing myself amongst them, and trying to lose my family. Nooo, I’m only kidding (sort of).


Don’t miss out on this well-kept secret.
Have you visited Santa Margherita Ligure? Please leave a comment below. Grazie.
Ciao.

Tours of Santa Margherita Ligure and the Italian Riviera
Accommodation on the Italian Riviera
Pin Santa Margherita Ligure on pinterest






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I have been to other towns around riviera but not this place. The Italian coastal area is always so beautiful. This place looks like a typical Italian beach town and is also a good choice for holidaymakers.
I love Genova is one of my favourites cities in Italy! your post made me feel like i visited the city again. Nice job =)
I’d love wandering around the harbour or sitting at one of those lovely coffee shops overlooking the harbour on a fine day! This is such a beautiful relaxing place for anyone seeking a memorable holiday in Italy.
I was just telling my family that I’d love to take a trip to the Italian Riviera! Looks like I definitely need to go 😉
oh how I dream of visiting the Italian Riviera! Thanks for sharing the inspiration!
We loved visiting the Italian Riviera but clearly we missed out on this gem – Santa Margherita Ligure. I am definitely adding it to our itinerary whenever we plan our next trip to Italy. Would love to visit the castle and an evening stroll along Piazza Caprera would be perfect. Thanks for sharing this informative post.
What a stunning location! Your photos are beautiful…I love that blue sky! This is definitely a well kept secret, I’m going to add it to my list as a place to explore, thanks for sharing!
Hannah | https://getlost.blog/
Such a vibrant, lively place it looks. Perfect for summer afternoon
This really is a best kept secret. I’ve never heard of the area and it looks so lovely. Castle of Santa Margherita Ligure sounds like an interesting place to visit. I like learning about pirates and imagine there is a lot to learn about pirates here since it was built to protect the area from pirates.
Oh, this is so beautiful! Looks like a fantastic location for a great trip to Italy. Everything is so colorful and the views are amazing. I haven’t been to Italy, but it’s definitely somewhere I want to go and now Santa Margherita Ligure is definitely on the list!
The post is golden, I really love your pictures and it is so nice that you are mentioning all the things that you can doo in place like this. I would definitelly go there if I would visit Italy!
This is a dream area. I’ve already taken a holiday there and I really want to go there again. Thank you for your many insider tips!